The Libra Lowdown


Libra offers a wide selection of products to meet the intimate hygiene needs of women. Libra’s products feature superior designs, allowing women as little disruption to life as possible. Libra offers a range of pads, tampons and liners that bring comfort and security for women when it is most needed.

Asaleo Care, our parent company

Libra is a trademark of Asaleo Care Pty Ltd. Asaleo Care is a leading hygiene and personal care company that manufactures, markets and distributes Personal Care and Tissue products used in households and businesses across Australasia every day. At Asaleo Care, we make it easier for hygiene, health and wellbeing to be part of everyday life. Our portfolio of market-leading brands includes Sorbent, Handee, Purex, Libra, Treasures, Deeko, Viti and Orchid, as well as an exclusive licence agreement with SCA for the global brands TENA and Tork. Our name ‘Asaleo Care’ is inspired by the flower azalea, which in some cultures means womanhood, and when given symbolises ‘take care of yourself for me’. What sets us apart is a very strong ethos of taking care. Taking care, is at the heart of what we do. We take care of each other, our consumers, internal and external customers, communities, shareholders and the environment. Caring means listening deeply, understanding your needs - now and in the future, developing solutions and products to meet those needs, and always delivering value to to you in your daily lives.

Libra FAQ

Here, we’ve gathered some of the frequently asked questions we get.

What is your environmental policy?

As most of our products are made of cellulose fibre from trees, we are constantly working to maintain a balance between a high and sustainable level of wood production and preservation of biological diversity. All forest operations are certified in accordance with the ISO14001 environmental management system and are independently certified within the international environmental certification system FSC®, Forest Stewardship Council®.

Tell me more about your research and development for feminine hygiene products.

Today’s women place large demands on both the fit and absorption qualities of hygiene products and this market is characterised by its high rate of product development.

Where do you manufacture Libra products?.

Libra’s factory is located in Springvale, Victoria. Other Asaleo Care products are manufactured in Box Hill, Victoria.

How long have you been making feminine hygiene products?

Almost 30 years.

Is Asaleo Care privately or publicly owned?

Publicly owned. Its shares are traded on the Australian Securities Exchange (ASX).
 

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